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Effortlessly sweep on a rich matte pigment with ICONIC LONDON’s Liquid Matte Eyeshadow, a velvety formula that adds a soft-focus wash of colour to the eyes. Enriched with vitamin E, a blend of silky oils and creamy waxes, the liquid shadow promotes a featherlight feel and crease-resistant finish. Gliding smoothly onto the lids, the eyeshadow leaves an optimal amount of time for you to buff and blend before drying as a soft matte. Use alone for a quick pop of colour, work with other shadows for a multi-dimensional look, or apply as a base to enhance the appearance of powders.
