Catering specifically for fine, flat hair, the Philip Kingsley Body Building Shampoo gently cleanses and volumises to leave you with thicker, fuller-looking tresses. Infused with a cocktail of beneficial ingredients, including frizz-fighting Copolymers and strengthening Keratin Proteins, the weightless formula delivers long-lasting body and bounce, while combating flyaways and static for a salon-worthy finish. Natural Cellulose plumps each strand from root to tip. We love how the shampoo adds enviable body and volume to fine, thin or lifeless hair without drying out your hair like many other volumising formulas. It gently and effectively cleanses and refreshes your hair leaving it soft, silky and visibly fuller, to make styling and blow-drying easier to control. Made with Wheat Protein and vegan friendly, this thickening shampoo also adds long-lasting moisture and shine. Using it daily is best for the health of all hair types and scalps, it benefits the general condition of your hair and creates the optimum scalp environment for hair growth. Recognised as the leading authority in hair health, Philip Kingsley ’the hair doctor’ has over 45 years of trichological experience. With 50 years of expertise being poured into his awardwinning haircare products, you’ll be left with healthy, beautiful hair. Every single Philip Kingsley product is based on Philip’s expert, Trichologically-driven clinic formulations. The brand’s products not only address hair’s outward appearance, but also its health and integrity. Apply Body Building Shampoo to wet hair and lather, gently kneading the scalp for 60 seconds. Rinse well and repeat if necessary. Follow with the appropriate Philip Kingsley Conditioner and Scalp Toner, such as the Philip Kingsley Body Building Conditioner and Elasticizer Deep Conditioning Treatment. Those with fine hair may be reluctant to use a post-shampoo conditioner thinking it will weigh it down, but a post-shampoo conditioner is a must for all hair textures. The correct conditioner will add lightweight hydration that still gives bulk to individual strands.