The Redken All Soft Shampoo works to cleanse the scalp and hair with an ultra-rich formula, leaving hair feeling soft and smooth. Infused with silk-luxe complex, gold camelina and avocado oil, the shampoo seeks to boost shine and luminosity, promoting a silky soft texture. Olive oil and silk amino acid work in unison to help strengthen the hair while leaving it feeling hydrated and conditioned.